Faith and Supply-Side Economics

♠ Posted by Emmanuel in , at 7/14/2007 11:31:00 PM
There's an article in the Wall Street Journal that attributes a modest but palpable religious revival in Europe to the proliferation of charismatic movements and other groups that portray Christianity in a more, shall we say, fun way. In other words, religion is beginning to be "marketed" more astutely in Europe as it is in the United States. Whereas religion used to be handled by state "monopolies," newer, more customer-centric movements are now gaining a foothold. Will we soon be seeing "megachurches" in old Europe? I can't say that I can rule the possibility out:
After decades of secularization, religion in Europe has slowed its slide toward what had seemed inevitable oblivion. There are even nascent signs of a modest comeback. Most church pews are still empty. But belief in heaven, hell and concepts such as the soul has risen in parts of Europe, especially among the young, according to surveys. Religion, once a dead issue, now figures prominently in public discourse.

God's tentative return to Europe has scholars and theologians debating a hot question: Why? Part of the reason, pretty much everyone agrees, is an influx of devout immigrants. Christian and Muslim newcomers have revived questions relating to faith that Europe thought it had banished with the 18th-century Enlightenment. At the same time, anxiety over immigration, globalization and cutbacks to social-welfare systems has eroded people's contentment in the here-and-now, prodding some to seek firmer ground in the spiritual.

Some scholars and Christian activists, however, are pushing a more controversial explanation: the laws of economics. As centuries-old churches long favored by the state lose their monopoly grip, Europe's highly regulated market for religion is opening up to leaner, more-aggressive religious "firms." The result, they say, is a supply-side stimulus to faith.

"Monopoly churches get lazy," says Eva Hamberg, a professor at Lund University's Centre for Theology and Religious Studies and co-author of academic articles that, based on Swedish data, suggest a correlation between an increase in religious competition and a rise in church-going. Europeans are deserting established churches, she says, "but this does not mean they are not religious."

Upstarts are now plugging new spiritual services across Europe, from U.S.-influenced evangelical churches to a Christian sect that uses a hallucinogenic herbal brew as a stand-in for sacramental wine. Niklas Piensoho, chief preacher at Stockholm's biggest Pentecostal church, says even sometimes oddball, quasi-religious fads "tell me you can sell spirituality." His own career suggests that a free market in faith is taking root. He was poached by the Pentecostals late last year after he boosted church attendance for a rival Protestant congregation.

Most scholars used to believe that modernization would extinguish religion in the long run. But that view always had trouble explaining why America, a nation in the vanguard of modernity, is so religious. The God-is-finished thesis came under more strain in the 1980s and 1990s after Iran, a rapidly modernizing Muslim nation, exploded with fundamentalist fervor and other fast-advancing countries in Latin America and Asia showed scant sign of ditching religion.

Now even Europe, the heartland of secularization, is raising questions about whether God really is dead. The enemy of faith, say the supply-siders, is not modernity but state-regulated markets that shield big, established churches from competition. In America, where church and state stand apart, more than 50% of the population worships at least once a month. In Europe, where the state has often supported -- but also controlled -- the church with money and favors, the rate in many countries is 20% or less.

"The state undermined the church from within," says Stefan Swärd, a leader of Sweden's small but growing evangelical movement.

Consider the scene on a recent Sunday at Stockholm's Hedvig Eleonara Church, a parish of the Church of Sweden, a Lutheran institution that until 2000 was an official organ of the Swedish state. Fewer than 40 people, nearly all elderly, gathered in pews beneath a magnificent 18th-century dome. Seven were church employees. The church seats over 1,000.

Hedvig Eleonara has three full-time salaried priests and gets over $2 million each year though a state levy. Annika Sandström, head of its governing board, says she doesn't believe in God and took the post "on the one condition that no one expects me to go each Sunday." The church scrapped Sunday school last fall because only five children attended.

Just a few blocks away, Passion Church, an eight-month-old evangelical outfit, fizzed with fervor. Nearly 100 young Swedes rocked to a high-decibel band: "It's like adrenaline running through my blood," they sang in English. "We're talking about Jesus, Jesus, Jesus."

Passion, set up by Andreas Nielsen, a 32-year-old Swede who found God in Florida, gets no money from the state. It holds its service in a small, low-ceilinged hall rented from Stockholm's Casino Theatre, a drama company. Church, says Mr. Nielson, should be "the most kick-ass place in the world." Jesus was "king of the party."

The message has lured some unlikely converts, including a heavily tattooed, self-described former mobster. "I've gone soft," says Daniel Webb, the son of an English father and Swedish mother, who spent five years in jail for illegal arms possession and assault. He was baptized, like most Swedes, in the Church of Sweden but never prayed. He went to church for the funerals of fellow hoods but scoffed at Christian sympathy for the meek.

Mr. Webb first went to Passion Church three months ago with a female friend. Expecting to be bored, he got hooked. "An ocean of anger has calmed," he says. His ex-wife, he says, "thinks I'm ridiculous." He says he's turned his back on crime.

Europe's upstart churches aren't yet attracting anywhere near enough customers to offset a post-World War II decline. But they are shaking up and in some places reviving the market for religion, argues Rodney Stark, a pioneer of religious supply-side theory at Baylor University in Texas.

Mr. Stark first developed the notion of a "religious market" in the 1980s as a way to explain America's persistent faith. It posits that people are naturally religious but that their religiosity varies depending on the vigor of what he calls religious suppliers. "Wherever churches are a little more energetic and competitive, you've got more people going to church," he says.