
Nation branding: The strategic self-presentation of a country with the aim of creating reputational capital through economic, political and social interest promotion at home and abroad (Gyorgy Szondi)It is perhaps inescapable in this day and age that countries keen on promoting tourism embark on "nation branding." As a marketing major from my undergraduate years, I tend to see this world through such a perspective. For instance, the Chinese brand is certainly beating the American one in the global political economy sweepstakes as the former's more easygoing and less hypocritical approach to making friends and influencing...