Lest you think I've become an econodullard obsessed with discount rates and multiplier effects--it's easy enough to find plenty enough of those without looking hard--here's funner stuff that showcases the diversity which the best IPE encompasses.
Freakonomics-style dweebery doesn't count by the way; let's just say I don't prattle endlessly about the veracity of being described as "
concave-chested." Anyway, to today's post. A few months ago, the headlines were littered with headlines of American authorities arresting and sending away the Russian spy Anna Chapman. The gaffer here at LSE IDEAS, Professor Michael Cox, was inordinately proud to have a
feature in
The Sun on her alleged spying escapades. He further exclaimed that unlike
el cheapo academic publications, this Rupert Murdoch news outlet paid its contributors--and pretty well to boot.
The curious thing was that Anna Chapman did not appear to have stolen any meaningful information. The only remarkable thing about the episode was that, yes, she was an attractive Russian spy--certainly the stuff of Cold War-era spy novels and male imaginations. Not quite being a
real spy like Valerie Plame, Miss Chapman subsequently lost her British citizenship and used her newfound celebrity for material gain. Nothing wrong there, actually--from
appearing in her skivvies (with weaponry, even!) in the Russian edition of
Maxim to recently hosting an otherwise unremarkable
mystery show in her homeland in, er, skimpy attire.
Closer to the end of last year, we had
another spy scandal here in the UK involving an attractive, young Russian lady that didn't receive as much attention abroad (at least until she appears in FHM,
Maxim,
Stuff or another of those lad's mags).
Ekaterina 'Katia' Zatuliveter was working as an aide to Liberal Democrat MP Mike Hancock when the UK Border Agency had her arrested and scheduled for
deportation over not being "conducive to national security."
It seems that the brain trust here at the LSE is of two minds about these mildly salacious stories. On one hand, Avery Hancock sees popular commentary as
juvenile:
It seems clear then for both journalists and their sources that Ms Zatuliveter’s beauty, age, or hair colour are all judged highly relevant in forming the basis for such serious allegations. Yet, leaving aside possible connections to the FSB, why is it so surprising that young, educated women (not girls, I would point out) should be taking part in internships, or looking for jobs pointing towards a political career? Some commentators have pointed out that her researcher position in the Commons may have only served as launch pad into a more powerful career in government. But that is precisely what hundreds of parliamentary researchers (many of whom are foreign) are trying to do. The LSE runs a very popular scheme that places many of our graduate students (often from overseas) with MPs as interns to do just that. So until we find out that Ms Zatuliveter’s intentions were to penetrate the heart of British government in order to spy, it seems unfair to criticize her ambition as well.
My preferred, actually very gender-neutral theoretical application is this notion of 'erotic capital'. Instead of overdoing the politically correct route by ignoring that looks matter--for both sexes, actually--why not try to describe it, quantify it, and explain how it is deployed? In the beginning, we had old-fashioned economic capital familiar to readers of classical political economy. Then Chicago School sociologist Gary Becker came up with '
human capital'. Later came the notion of '
social capital' still very much in vogue with policymakers. Not to be outdone, environmentalists coined the term
'natural capital'. Pretty soon, some bored political scientists came up with '
political capital'. Bewildered with this veritable explosion of capitals, Catherine Hakim of our Sociology department has come up with yet
another sort of capital:
Erotic capital is the implicit but powerful commodity that can count just as much as educational qualifications in the labour market, politics, media or the arts, finds a new report published today by a sociologist at the London School of Economics and Political Science. 'Beauty and sex appeal have become more important personal assets in the sexualised cultures of our liberal, modern societies, often just as important as educational qualifications' says Dr Catherine Hakim in the study.
She coins the term 'erotic capital' to refer to this difficult-to-define but crucial combination of physical and social attractiveness which makes some men and women agreeable company and colleagues, attractive to all members of their society and especially to the opposite sex. She says: 'People who possess an above-average amount of erotic capital are more persuasive, are more often perceived as honest and competent. They find it easier to make friends, get jobs, get married, and tend to earn 15 per cent more on average as well'.
And here's a list of the seven components of erotic capital:
- Beauty - Though it varies across times and cultures, great beauty is always in short supply and highly-prized by all societies. The modern emphasis on photogenic features means that men and women with large eyes and mouths and sculpted faces are valued. Conventionality, symmetry and an even skin-tone also contribute to attractiveness.
- Sexual attractiveness - This can be quite separate from classic beauty. Beauty is mainly about facial attractiveness while sexual attraction is largely about a sexy body. However sex appeal can also be about personality and style, femininity or masculinity, a way of being in the world. Beauty tends to be static and easily captured in a photo while sexual attractiveness is about the way someone moves, talks and behaves so it can only be captured on film.
- Social attractiveness - Includes grace, charm and social skills – the ability to make others feel at ease and happy, wanting to know you and, possibly, desire you.
- Liveliness - A mixture of physical fitness, social energy and good humour. As illustrated by those who are 'the life and soul of the party'
- Presentation - This includes the way you dress, style your hair, wear make-up or perfume and jewellery. People who are skilled at these accomplishments are more attractive.
- Sexuality itself - A category that includes sexual competence, energy, erotic imagination, playfulness and all the things that constitute a sexually satisfying partner. Not the same thing as having a strong libido, although those that do are more likely to acquire these qualities through experience. The only one of the six which usually only applies in private, rather than social, situations.
- All six categories apply to some extent to both men and women However for women, in some cultures, there is a seventh category – of fertility. In many cultures a fertile woman is regarded as having extra attractions, especially if her children are healthy and beautiful.
Returning to our Russian spies, there is an explanation for the phenomenon at hand:
She finds that women have the edge over men in these areas, partly because women work harder at being physically and socially attractive, and at dressing well. However, another reason is the large sex deficit that affects more men than women, universally. Recent national sex surveys show that, around the world, men's sexual interest greatly exceeds women's sexual interest and activity, especially among people aged 35 and over. So women are in greater demand as sexual partners, a dramatic reversal of men's advantage in courtship and marriage markets.
So there you are. Cue the
Apollonia 6 for old time's sake while you're at it. Let's say I'm not entirely sold just yet, but there are certainly testable hypotheses here that can be examined through the use of survey data and experiments. You can read the entire
journal article to make up your mind. (Unsurprisingly, there are
sceptics out there.) Meanwhile, the proliferation of various forms of capital being identified is driving me bonkers to the point of wishing I were an orthodox Marxist alike social capital critic
Ben Fine who has built a career repeating the idea that capital is indivisible
ad infinitum.
But hey, if Marxists were considered sexy, maybe I should become one. Vladimir Putin did say that the collapse of the Soviet Union was last century's
worst geopolitical catastrophe. As the saying goes, if you can't beat 'em...
