Being one of the last, few relatively large consumer markets untouched by cultural commodification due to years of sanctions, Myanmar with a population of 53 million represents perhaps the last frontier for multinationals. Certainly some markets may become Myanmarized as the application of new sanctions results in MNCs fleeing these markets--think of Russia--but for the most part, there are only a handful of them left largely untouched like Iran. A few months ago I wrote about how soft drink makers are reestablishing a presence in Burma. ditto for Visa. So it is with Mickey Mouse as the world-famous entertainment icon has come to Yangon (Rangoon) shopping malls. It could be a scene out of any other country, except the children and their parents in Yangon seem particularly enthusiastic about the bourgeois mascot's presence.
It's undoubtedly nteresting stuff. Just note though that the capital of Myanmar is the junta-created Naypyitaw, not Yangon. This seat of government was largely created so the generals could conduct government business away from protesters during the years of isolation. Perhaps Mickey will even visit it eventually when it gets a few shopping malls that are up to snuff.