♠ Posted by Emmanuel in Casino Capitalism,Marketing
at 5/31/2008 07:30:00 PM

As the locals here are wont to say, I have been investigating the best way to make an online "punt" (bet) on whether Big Brown will be able to become the first Triple Crown winner in thirty years. Not being an inveterate gambler, the first two choices that occurred to me were the heavily advertised firms Betfair and Ladbrokes. One of the most studied areas in marketing is new client acquisition, for it is often difficult to find new customers in relatively saturated markets like the UK. Indeed, this is a good chance to see just how marketing works. In the absence of other informational cues, one of the first things consumers...